Millions of customers, including large global enterprises, government organizations, and startups trust the capabilities, reliability, and security of AWS to run their most important applications, including mission-critical, enterprise, and cloud native applications, as well as the next generation of applications they need to accelerate their digital transformation.
Events are everywhere: A customer placing an item in a shopping cart. A financial document being submitted. A new user creating an account. A healthcare data set being uploaded.
The diagram below depicts a typical event-driven architecture, which is comprised of event producers, event brokers, and event consumers. Business events, like placing an order or submitting a return, are created by event producers. An event broker receives those events and sends them on to the event consumers. Event consumers need to act on the events. They include backend systems, warehouse management, finance, and customer relations.
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In the early 2000s, the retail landscape dramatically changed as the internet became mainstream and pioneering ecommerce companies, like Amazon.com, opened for business. Today, a mobileoptimized ecommerce website is table stakes. In fact, a static, 2D, brochure-ware style website with easily searchable products, categories, and prices has been commonplace among retailers since the beginning of the mobile revolution. But, this approach is no longer a compelling way for retailers to showcase and differentiate their brand to shoppers. Consumers expect an elevated, modern digital retail experience—especially as the COVID-19 pandemic accelerated the transition to online shopping at a much faster pace than anyone previously predicted.
