IBM

BARC Score Integrated Planning & Analytics IP&A

In particular, the integration of CPM (above all planning) and CPM with analytics is becoming a decisive competitive factor for sound decision-making. The integration of corporate planning (e.g., operational planning with financial planning) and its integration with analytics (IP&A) in common platforms is essential to optimally support modern and integrated corporate management. To avoid time-consuming and error-prone data transfer processes between software systems, an integrated database for actuals and plan data represented in a consistent data model forms the basis for integrated software solutions. The centrally harmonized master data provides a single, common data basis for planning and analytics as well as other CPM processes such as financial consolidation and risk management.

The BI & Analytics Survey 23

The BI & Analytics Survey 23 uses peer groups and KPIs in order to present the survey results in a series of insightful charts. Each of the KPI charts in this document presents the results of an individual measure (KPI) for a group of comparable products (peer group). The charts summarize the collective opinion of a group of end users and do not necessarily reflect the views of BARC. The KPIs all follow these simple rules:

Meet The Demands Of The Experience Era

With customer demand increasing alongside the need for personalized digital experiences, the pace of content creation is growing ever-more relentless. The reality is that organizations cannot scale by adding more people or continuing to work in siloed, fragmented systems. Instead, they must approach scale from a technology and automation perspective.

Hand-in-hand with the technology optimization needed to deliver exceptional customer experiences is an overdue focus on how the business of marketing gets done. Financial Services Industry organizations must interrogate how their people, processes, and technology work together to meet personalization demands. Ultimately, FSI teams must reinvent their marketing workflows to collaborate cross-functionally and develop resonant, highly-personalized, and revenue-driving content at a scale and pace we’ve never seen before.