2023 Digital Trends

After two years of seismic behavioural change, we find ourselves in a new world of limitless possibilities, where the way we engage in digital spaces is becoming deeper and more immersive. As we look to the future, one thing’s for certain: the Digital Economy is set for growth.

The Adobe Digital Trends study has run since 2006; we’ve charted shifting digital landscapes, ballooning customer expectations, and rising customer experience (CX) leaders. We’ve also observed the emergence of customer data platforms (CDPs), accelerating content velocity to meet demand and integrated customer experience platforms.