Your Complete CRM Handbook

Customer Relationship Management (CRM) is a technology for managing all your company’s customer information, relationships and interactions so that you can see it all in one place. The goal is simple: improve business relationships and drive growth.

It’s more than just a business buzzword. CRM can help you stay connected with your customers, and address some of the challenges businesses are facing due to the COVID-19 pandemic, such as the need to enhance the digital customer experience or improve collaboration between remote workforces.