The power of first impressions: your guide to fast, intuitive digital customer onboarding

It’s true. And when you compare this number to Netflix or Apple, who boast conversion rates of 93% and 62.5%, respectively, things look even worse.2 That’s not how you build a business — and it’s certainly not how you gain loyal customers.

It’s also incredibly wasteful of your bank’s time and resources. These potential customers have already made it through the awareness and consideration stages of the acquisition journey, and now they want to open an account and purchase your products. But the experience is so broken, complex, mind-numbing, and repetitive that they’re dropping off from the application process — and that often means you’ve lost a customer for life.