State of Marketing

We have been through so much these past few years, adapting our strategies and practices to navigate a rapidly changing and challenging environment. Companies everywhere are looking to their CMO and marketing teams to meet customers’ digital-first expectations, do more with less in the face of economic headwinds, and accommodate evolving data privacy laws to prepare for a cookieless future.

It’s a new day for marketers, a time of tremendous transformation that requires us to reimagine how we connect with customers and personalize every interaction; achieve our budget and business goals in an uncertain economic environment; and lead with our values to help shape a better, more equitable and sustainable future.